Hi, I’m Rosa
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I was raised in Boyle Heights, Los Angeles, California, as the eldest of five children to hardworking immigrant parents. From an early age, I was taught that hard work was the only way to make a living—this was the first story I had to rewrite to create the life I now love.Â
I graduated from UCLA with a Bachelor of Arts in English Literature and a minor in Spanish. Early in my career, I interned at the Cesar E. Chavez Foundation and volunteered in LAUSD elementary schools. My deep connection to the immigrant community led me to serve as an adult ESL instructor for over four years, teaching evening and weekend classes.
With over 20 years of professional experience, I’ve intentionally developed my personal character and professional skills, dedicating hundreds of hours to my own growth to reach my career goals. Today, I serve as the Assistant General Manager of a City of Los Angeles department, where I manage administrative and financial operations for public programs that impact our community. I oversee a budget exceeding $100 million annually, ensuring the responsible use of public funds through contracts, grants management, and fiscal oversight.
My journey is driven by a passion to lift up other Latinas by creating spaces for growth, sharing knowledge, and offering guidance. Alongside my public service career, I work as a professional development coach to help women break barriers, cultivate a growth mindset, and redefine success on their own terms. My superpower is helping women tap into their strengths to build their skills and confidence, so they can show up as the best version of themselves and reach their unique goals.
Through empathetic listening, mentorship, and an unwavering vision of each mujer’s potential, I’m here to support Latina professionals in their journey to success.
Empowering Latinas and first-generation professionals to confidently step into their full potential, communicate with influence, and give voice to their authentic selves.
Why is Personal and Professional Development Important?
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My Purpose
Speak Up Mujer exists to bridge the gap for Latinas and first-generation professionals by equipping them with the confidence, skills, and strategies needed to thrive authentically. We are committed to dismantling limiting beliefs, advocating for underrepresented voices, and creating opportunities for growth. Through empowering communication and leadership development, we aim to build a community where every individual can achieve their full potential and make a lasting impact.
My Vision
Speak Up Mujer exists to bridge the gap for Latinas and first-generation professionals by equipping them with the confidence, skills, and strategies needed to thrive authentically. We are committed to dismantling limiting beliefs, advocating for underrepresented voices, and creating opportunities for growth. Through empowering communication and leadership development, we aim to build a community where every individual can achieve their full potential and make a lasting impact.
Guiding PrinciplesÂ
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Empowerment through Action
True empowerment happens when we take intentional steps forward. I’m here to provide practical strategies to help you reach your career goals.
Authenticity in
Leadership
Embrace your unique strengths and show up as your true self. Leadership is about authenticity, confidence, and owning your voice.
Growth with
Intention
Growth doesn’t happen by accident. Together, we’ll invest in your success, building both personal and professional fulfillment.
Let’s Transform You
Ready to start your journey toward career growth and confidence? Reach out to learn more about our programs or schedule a free discovery call with Me. I’m here to support you every step of the way.
Let's Connect